Studies have shown digital signage to be effective tool in customer recall and retention of displayed information in large and small scale merchandising applications. OneSource offers Digital Signage technology that offers superior return on investment compared to traditional printed signs. Digital signs are used to entertain, inform or advertise. Major benefits of digital signs over traditional static signs are that the content can be exchanged without effort, animations can be shown, and the signs can adapt to the context and audience, and even be interactive. Digital signage advertising is a form of out-of-home advertising in which content and messages are displayed on digital signs in public places, typically with the goal of delivering targeted messages to specific locations at specific times.

Digital signage is used for many different purposes:

• Information – schedules, emergency situations, up-coming events, menus,recipe demonstrations, and internal company HR information
• Advertising to uplift sales – in-store promotions in a retail establishment
• Advertising by third parties – digital advertising companies that sell advertising space to local merchants/service providers, media resellers and national advertisers.
• Enhanced customer experience – in restaurant and bank waiting areas to reduce perceived wait-time
• Influencing customer behavior – directs postal patrons waiting in line to automated stamp machines and or directs customers to different areas of the store, increasing the time spent on the store premises (dwell time)
• Content - The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. Some operators of digital signage networks, particularly in the retail industry, regard their networks as comparable to television channels, displaying entertaining and informational content interspersed with advertisements.
• Current Events - Local, National and World News, Sports, Financial, Weather, Economy

OneSource offers Digital signage technology that offers superior return on investment compared to traditional printed signs. Let OneSource develop a business strategy specifically for you. Since you always have the option of being behind the wheel of your Digital Signage system, the sky is the limit. OSBT can design, build, install, and customize any system that you have in mind.

OSBT is also involved in implementation services and rollouts for Digital Signage companies who are looking to become a national presence. Our company routinely performs installation services all over North America, so if you have a desired product, then OSBT is your professional implementation service.

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